Digital Branding is absolutely a critical to any business beacuse, its overall impact with your compnay. We could change how people are conscious about your brand. A perfect branding could drive new business and increase brand awareness. The most important reason for branding a business is because it is how a company gets recognition and becomes known to the consumers. A logo is the most important element of branding, especially where this factor is concerned, as it is essentially the face of the company.